Videos

The Players in the En Primeur System

Previous posts have discussed Bordeaux’s en primeur history and how the en primeur system works. Today, we’ll talk about the major players involved in the trade. Sometime between May and July, the Bordeaux chateaux release their prices and allow wine merchants to buy their future wines. However, not just any wine merchant can buy these wines directly from the estates. ... Read More »

How The Modern En Primeur System Works

Continuing with the En Primeur theme from yesterday’s introduction to the Bordeaux en primeur system, this video discusses the Bordeaux marketplace. Here’s a quick summary. Each spring, thousands of wine professionals visit Bordeaux for the opening of the Primeur campaign. Over 150 of the top estates welcome journalists, buyers, importers, retailers and other wine professionals from all over the world ... Read More »

Quick Introduction to Bordeaux En Primeur

We’ve been talking a lot about 2010 Bordeaux Vintage Reports by Appellation. If you are brand new to the world of Bordeaux wine futures, this video will explain the concept of en primeur and a bit of its history. Here’s the quick summary. En primeur, sometimes called wine futures, is a way for anyone to buy the most highly-demanded Bordeaux ... Read More »

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