Videos

Allocations in the Futures System (Episode 3)

Allocations are very important in the En Primeur process. They determine who is able to purchase the primeur wines, and in what quantity. A smooth transition is created by the brokers between the châteaux and the wine merchants, who are given an allocation depending on the previous year’s purchase and the current vintage’s production. Find our 2011 Fine Wine Futures ... Read More »

How the ‘Future’ Wine Process Works (Episode 2)

Here is the second video in our series on Bordeaux Wine Future. The process (simplified) takes place in several steps, the first of which starts with the tastings by professionals and media. Following this, pricing is determined on individual estate’s product as well as the overall quality of the vintage. This year’s prices have already begun to be released- several ... Read More »

What is a ‘Future’ wine? And why is #bdx11 blowing up my twitter feed? (Episode One)

What is ‘En Primeur’ week? How does it work? And why is it so important? For those of you who are not familiar with the term ‘Futures’ or ‘Primeurs’ in French, I will take my next few posts to share a brief explanation of the frenzy that takes over the wine world each spring. In addition to a few explanations ... Read More »