Veuve Clicquot: A History of Innovation

Veuve Clicquot: A History of Innovation

The oldest champagne house, founded in 1584 in Ay.

Founded in 1772, Veuve Clicquot is an emblem of the Champagne region and the development of its world famous fine wines. A family business, Veuve Clicquot began with land in Bouzy owned and tended by Philippe Clicquot. The tradition he started quickly grew into a revolutionary new business, which was carried on after his death in 1805 by his wife Barbe Nicole Clicquot Ponsardin, and has developed into one of today’s iconic Champagne brands.

Avant-Garde as a Trademark

Veuve Clicquot la grande dame


In the early 1800‘s, it was Madame Clicquot herself who developed the innovative and pioneering system of riddling, allowing the removal of unwanted sediments in the wine by slowly turning inverted bottles on wooden plank with holes drilled in it. This revolutionary method hastily spread throughout Champagne giving rise to the legions of A-framed wooden “pupitres” that we still see today in the vast cellars of the region. The House of Veuve Clicquot has retained this taste for innovation as evidenced by its ever more inventive and yearly changing gift boxes.



veuve clicquot



Then there was the creation of the Yellow Label, a now iconic brand, different from anything being done by the competition. As well as the 1846 purchase of Pavillion de Muire, one of the few Renaissance buildings still standing Champagne region, and the 1909 purchase of the Saint-Nicaise Mounds. Veuve Clicquot, with its wit and innovative spirit, transformed the champagne industry and became one of the region’s leading houses, with 393 hectares consistently producing exceptional wines.



Veuve Clicquot Brut Carte Jaune NV


Brut Carte Jeaune Yellow Label
A blend of 50 to sixty different wines, Veuve Clicquot Yellow Label is a showcase of reserve wines and consistent quality. Made primarily of Pinot Noir (50%) with Pinot Meunier (20%) and Chardonnay (30%), this fine wine expertly balances fruity freshness with traditional subtle elegance and finesse.

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veuve clicquot

Grand Dame

La Grande Dame stands proudly as the consummate cuvée of the house and is produced from only the finest Grands Cru vineyard plots of Veuve Clicquot. Cleverly combining two varieties of the iconic Champagne region Pinot Noir and Chardonnay, La Grande Dame is the result of a perfect balance between power and character, freshness and delicacy. Each wine is then aged patiently for at least 6 years in the depths of Crayères, thereby allowing the time for its splendor to be revealed. With its personality and uniqueness, La Grande Dame gives the House of Veuve Clicquot its quintessential style.

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