How The Modern En Primeur System Works

Continuing with the En Primeur theme from yesterday’s introduction to the Bordeaux en primeur system, this video discusses the Bordeaux marketplace. Here’s a quick summary.

Each spring, thousands of wine professionals visit Bordeaux for the opening of the Primeur campaign. Over 150 of the top estates welcome journalists, buyers, importers, retailers and other wine professionals from all over the world to taste barrel samples of their latest vintage. Estates use the feedback they receive about the quality of the wine and vintage to estimate demand and set initial prices.

Recently, there has been much debate over the logistics of the system, with many journalists reconsidering whether to wait until after the chateaux release their prices to publish their wine scores. They believe that if they give a wine a high score, the estates will use that score to justify raising their prices.

  • Financial Times wine critic, Jancis Robinson, wrote an article debating whether wine critics should wait until chateau owners release their prices to publish tasting notes.
  • UK group Liv-Ex published an analysis of Robert Parker’s influence on Bordeaux prices.
Join the discussion: Do you have an opinion about the Bordeaux en primeur system? Let us know in the comments.

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