We’ve been talking a lot about 2010 Bordeaux Vintage Reports by Appellation. If you are brand new to the world of Bordeaux wine futures, this video will explain the concept of en primeur and a bit of its history. Here’s the quick summary.
En primeur, sometimes called wine futures, is a way for anyone to buy the most highly-demanded Bordeaux wines 1-2 years before they are bottled and released on the market.
The modern Bordeaux en primeur system began in the 1970s when the chateaux owners experienced severe financial difficulties. By selling their future wines to wine merchants before the wine was bottled, they could guarantee they would have enough financing to cover operational and production costs.
The wine merchants liked this system because they were guaranteed a specific percentage of the future wine produced, so it was a win-win arrangement for both sides.